Digital Growth
Paid Media and PPC
Paid media works when the offer, the audience and the landing experience align. We build campaigns around that alignment and manage spend against agreed thresholds.
Common challenges
Situations this service addresses
- Spend rising without a matching increase in qualified enquiries
- No agreed target for acceptable acquisition cost
- Traffic arriving on pages that do not convert
- Reporting that measures clicks rather than outcomes
Scope
What the engagement covers
- Account structure and campaign build
- Audience and keyword strategy
- Creative and ad copy development
- Landing page conversion alignment
- Budget pacing and bid management
- Outcome-based reporting
Our approach
How the work is delivered
Assess the position
We review current performance, audience and market position to establish a realistic baseline before proposing activity.
Agree the strategy
Objectives, measurement and priorities are documented so activity is judged against agreed outcomes rather than vanity metrics.
Deliver and refine
Work runs in measured cycles with regular reporting, so budget moves towards what is demonstrably working.
Sectors
Relevant industries
FAQ
Frequently asked questions
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Discuss your requirement with our team
Tell us what you are trying to achieve. We will set out the practical options and what each involves.